The Black Dollar Initiative is the non-profit data and research hub that powers the Black Dollar Index
OUR MISSION
Empower Black consumers to make informed purchasing decisions, while creating a more equitable relationship between our communities and corporate America.
OUR MISSION
Empower Black consumers to make informed purchasing decisions, while creating a more equitable relationship between our communities and corporate America.
WAYS TO USE THE DATA
Our data empowers professionals and consumers to drive equity, accountability, and impactful change.
FOR PROFESSIONALS
Corporate Benchmarking
Corporate Benchmarking
Use the data to assess your company’s DEI efforts relative to peers in their industry and identify areas for improvement.
Driving Internal Change
Driving Internal Change
Leverage insights to advocate for stronger DEI initiatives, responsible marketing campaigns, and make the case for prioritizing racial equity as a core business strategy.
Developing Partnerships
Developing Partnerships
Identify potential partnerships with companies excelling in racial equity practices or avoid collaborations with those falling short.
FOR CONSUMERS
Informing Purchasing Decisions
Informing Purchasing Decisions
Support companies actively investing in Black communities through their DEI initiatives, supplier diversity programs, and community investments.
Advocating for Accountability
Advocating for Accountability
Raise awareness on social media or within communities about brands that fail to meet racial equity benchmarks.
Building Community Power
Building Community Power
Encourage collective action by sharing the data with friends, family, and community groups to amplify economic impact.
CORPORATE DATA
The Black Dollar Initiative researches Black equity data from top consumer-facing corporations across multiple points of impact that reflect Black Representation, Supplier Diversity, DEI Initiatives, Community Investments, and Racial Discrimination Claims.
The data below is from fiscal years 2023-2024 and will continue to be updated as corporations begin publishing reports in 2025. When exploring representation data, please note, the Black Population (US) = 13.7%.
Company Name | Total Black Employees - US (%) | Black Mid-Level/First Managers (%) | Black Executive/Senior Level Officials & Managers (%) | Black Corporate Leadership (%) | Black Board of Directors (%) | Total Supplier Diversity Spend | Black Supplier Spend | Minimum Estimated Black Community Investments |
---|---|---|---|---|---|---|---|---|
Activision Blizzard | Not Reported | Not Reported | Not Reported | 0.0 | Not Reported | Not Reported | Not Reported | Not Reported |
Adidas Group | Not Reported | Not Reported | Not Reported | 25.0 | 6.3 | Not Reported | Not Reported | Not Reported |
Ahold Delhaize | Not Reported | Not Reported | Not Reported | 0.0 | 0.0 | Not Reported | Not Reported | Not Reported |
Airbnb | 6.2 | Not Reported | 5.7 | 0.0 | 22.2 | Not Reported | Not Reported | Not Reported |
Albertsons Companies | 21.0 | Not Reported | Not Reported | 0.0 | 10.0 | Not Reported | Not Reported | Not Reported |
Allstate | 20.4 | 10.1 | 7.0 | 0.0 | 23.1 | 386,000,000 | Not Reported | 1,600,000 |
Amazon | 25.4 | 12.6 | 6.2 | 0.0 | 7.7 | 4,300,000,000 | Not Reported | 37,000,000 |
American Airlines | 19.9 | 17.8 | 7.7 | 11.1 | 16.7 | Not Reported | Not Reported | Not Reported |
American Express | 17.9 | 8.8 | 8.1 | 10.0 | 28.6 | 758,000,000 | 60,000,000 | 2,000,000 |
Apple, Inc. | 8.2 | 3.2 | 1.5 | 5.0 | 12.5 | 1,000,000,000 | Not Reported | 91,000,000 |
AT&T | 20.0 | Not Reported | Not Reported | 11.1 | 9.1 | 11,900,000,000 | Not Reported | 125,000 |
Bank of America | 14.7 | 11.2 | 6.2 | 8.0 | 15.4 | 2,000,000,000 | Not Reported | Not Reported |
Beam Suntory | Not Reported | Not Reported | Not Reported | 0.0 | 0.0 | Not Reported | Not Reported | Not Reported |
Best Buy | 15.1 | 7.1 | 7.7 | 13.3 | 9.1 | Not Reported | Not Reported | Not Reported |
Beyond Inc. | Not Reported | Not Reported | Not Reported | 25.0 | 20.0 | Not Reported | Not Reported | Not Reported |
BJ's Wholesale | 22.0 | 12.5 | 3.7 | 0.0 | 10.0 | Not Reported | Not Reported | Not Reported |
Bloomin Brands | 17.1 | Not Reported | Not Reported | 8.3 | 10.0 | Not Reported | Not Reported | 670,000 |
BP | 8.0 | 8.0 | 6.0 | 10.0 | 0.0 | 468,000,000 | Not Reported | 4,050,000 |
Brinker International | 14.9 | 11.4 | 3.7 | 0.0 | 10.0 | Not Reported | Not Reported | Not Reported |
Capital One | 16.7 | 5.9 | 5.5 | Not Reported | 25.0 | 677,000,000 | Not Reported | |
Chevron | 8.0 | 7.1 | 5.3 | 5.6 | 16.7 | 600,000,000 | Not Reported | Not Reported |
Chick-Fil-a | Not Reported | Not Reported | Not Reported | Not Reported | Not Reported | Not Reported | Not Reported | 14,000,000 |
Citigroup | 11.5 | Not Reported | 3.7 | 5.6 | 14.3 | 1,100,000,000 | 446,000,000 | 333,333,333 |
Clorox | 17.1 | 9.2 | 12.5 | 21.4 | 18.2 | 202,800,000 | Not Reported | 60,000 |
Coca Cola | 20.1 | 12.3 | 4.1 | 5.3 | 9.1 | 900,000,000 | 200,000,000 | 3,200,000 |
Company Name | Total Black Employees - US (%) | Black Mid-Level/First Managers (%) | Black Executive/Senior Level Officials & Managers (%) | Black Corporate Leadership (%) | Black Board of Directors (%) | Total Supplier Diversity Spend | Black Supplier Spend | Minimum Estimated Black Community Investments |
---|---|---|---|---|---|---|---|---|
Activision Blizzard | Not Reported | Not Reported | Not Reported | 0.0 | Not Reported | Not Reported | Not Reported | Not Reported |
Adidas Group | Not Reported | Not Reported | Not Reported | 25.0 | 6.3 | Not Reported | Not Reported | Not Reported |
Ahold Delhaize | Not Reported | Not Reported | Not Reported | 0.0 | 0.0 | Not Reported | Not Reported | Not Reported |
Airbnb | 6.2 | Not Reported | 5.7 | 0.0 | 22.2 | Not Reported | Not Reported | Not Reported |
Albertsons Companies | 21.0 | Not Reported | Not Reported | 0.0 | 10.0 | Not Reported | Not Reported | Not Reported |
Allstate | 20.4 | 10.1 | 7.0 | 0.0 | 23.1 | 386,000,000 | Not Reported | 1,600,000 |
Amazon | 25.4 | 12.6 | 6.2 | 0.0 | 7.7 | 4,300,000,000 | Not Reported | 37,000,000 |
American Airlines | 19.9 | 17.8 | 7.7 | 11.1 | 16.7 | Not Reported | Not Reported | Not Reported |
American Express | 17.9 | 8.8 | 8.1 | 10.0 | 28.6 | 758,000,000 | 60,000,000 | 2,000,000 |
Apple, Inc. | 8.2 | 3.2 | 1.5 | 5.0 | 12.5 | 1,000,000,000 | Not Reported | 91,000,000 |
AT&T | 20.0 | Not Reported | Not Reported | 11.1 | 9.1 | 11,900,000,000 | Not Reported | 125,000 |
Bank of America | 14.7 | 11.2 | 6.2 | 8.0 | 15.4 | 2,000,000,000 | Not Reported | Not Reported |
Beam Suntory | Not Reported | Not Reported | Not Reported | 0.0 | 0.0 | Not Reported | Not Reported | Not Reported |
Best Buy | 15.1 | 7.1 | 7.7 | 13.3 | 9.1 | Not Reported | Not Reported | Not Reported |
Beyond Inc. | Not Reported | Not Reported | Not Reported | 25.0 | 20.0 | Not Reported | Not Reported | Not Reported |
BJ's Wholesale | 22.0 | 12.5 | 3.7 | 0.0 | 10.0 | Not Reported | Not Reported | Not Reported |
Bloomin Brands | 17.1 | Not Reported | Not Reported | 8.3 | 10.0 | Not Reported | Not Reported | 670,000 |
BP | 8.0 | 8.0 | 6.0 | 10.0 | 0.0 | 468,000,000 | Not Reported | 4,050,000 |
Brinker International | 14.9 | 11.4 | 3.7 | 0.0 | 10.0 | Not Reported | Not Reported | Not Reported |
Capital One | 16.7 | 5.9 | 5.5 | Not Reported | 25.0 | 677,000,000 | Not Reported | |
Chevron | 8.0 | 7.1 | 5.3 | 5.6 | 16.7 | 600,000,000 | Not Reported | Not Reported |
Chick-Fil-a | Not Reported | Not Reported | Not Reported | Not Reported | Not Reported | Not Reported | Not Reported | 14,000,000 |
Citigroup | 11.5 | Not Reported | 3.7 | 5.6 | 14.3 | 1,100,000,000 | 446,000,000 | 333,333,333 |
Clorox | 17.1 | 9.2 | 12.5 | 21.4 | 18.2 | 202,800,000 | Not Reported | 60,000 |
Coca Cola | 20.1 | 12.3 | 4.1 | 5.3 | 9.1 | 900,000,000 | 200,000,000 | 3,200,000 |