The Black Dollar Initiative is the non-profit data and research hub that powers the Black Dollar Index

OUR MISSION

Empower Black consumers to make informed purchasing decisions, while creating a more equitable relationship between our communities and corporate America.

OUR MISSION

Empower Black consumers to make informed purchasing decisions, while creating a more equitable relationship between our communities and corporate America.

WAYS TO USE THE DATA

Our data empowers professionals and consumers to drive equity, accountability, and impactful change.

FOR PROFESSIONALS

Corporate Benchmarking

Corporate Benchmarking

Use the data to assess your company’s DEI efforts relative to peers in their industry and identify areas for improvement.

Driving Internal Change

Driving Internal Change

Leverage insights to advocate for stronger DEI initiatives, responsible marketing campaigns, and make the case for prioritizing racial equity as a core business strategy.

Developing Partnerships

Developing Partnerships

Identify potential partnerships with companies excelling in racial equity practices or avoid collaborations with those falling short.

FOR CONSUMERS

Informing Purchasing Decisions

Informing Purchasing Decisions

Support companies actively investing in Black communities through their DEI initiatives, supplier diversity programs, and community investments.

Advocating for Accountability

Advocating for Accountability

Raise awareness on social media or within communities about brands that fail to meet racial equity benchmarks.

Building Community Power

Building Community Power

Encourage collective action by sharing the data with friends, family, and community groups to amplify economic impact.

SUPPORT THE INITIATIVE

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SUPPORT THE INITIATIVE

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CORPORATE BLACK EQUITY DATA

The Black Dollar Initiative researches Black equity data from top consumer-facing corporations across multiple points of impact that reflect Black Representation, Supplier Diversity, DEI Initiatives, Community Investments, and Racial Discrimination Claims.

The data below is from fiscal years 2023-2024 and will continue to be updated as corporations begin publishing reports in 2025. When exploring representation data, please note, the Black Population (US) = 13.7%.

The information presented in this report is based on publicly available data, corporate disclosures, and third-party sources. While Black Dollar Initiative (BDI) strives for accuracy and thorough validation, we cannot guarantee the completeness or accuracy of self-reported corporate data. Companies may update or change their reporting methodologies, and discrepancies may exist across different sources. BDI remains committed to transparency, accountability, and continuous refinement of our evaluation process.