THE BLACK DOLLAR INDEX
The Black Dollar Index (BDI), is the first Black consumer advocacy tool of its kind. The multi-factor scoring system rates top consumer-facing corporations from 0 – 100 across critical factors.
Adidas/ Reebok
BDI Rating: 9
Ahold Delhaize
BDI Rating: 20
Albertsons
BDI Rating: 45
American Airlines
BDI Rating: 20
American Express
BDI Rating: 82
Bank of America
BDI Rating: 73
Bed, Bath, & Beyond
BDI Rating: 16
BJ’s Wholesale
BDI Rating: 4
Blackstone
BDI Rating: 18
Bloomin Brands
BDI Rating: 57
BP
BDI Rating: 12
Capital One
BDI Rating: 59
Carlyle Group
BDI Rating: 20
Chevron
BDI Rating: 51
Chick-Fil-a
BDI Rating: 29
Clorox
BDI Rating: 80
Coca Cola
BDI rating: 41
Colgate-Palmolive
BDI Rating: 20
Costco Wholesale
BDI Rating: 44
Cracker Barrel
BDI Rating: 21
CVS Health
BDI Rating: 23
Dell Technologies
BDI Rating: 30
Delta Airlines
BDI Rating: 28
Diageo
BDI Rating: 20
Dine Brands
BDI Rating: 29
Domino’s
BDI Rating: 19
Estee Lauder
BDI Rating: 34
Exxon
BDI Rating: 28
Giant Eagle
BDI Rating: 20
Goldman Sachs
BDI Rating: 51
Hasbro
BDI Rating: 25
Home Depot
BDI Rating: 70
HP
BDI Rating: 36
Hudson’s Bay
BDI Rating: 1
Inspire Brands
BDI Rating: 1
JPMorgan Chase
BDI Rating: 65
Mattel
BDI Rating: 40
McDonald’s
BDI Rating: 28
Microsoft
BDI Rating: 46
Morgan Stanley
BDI Rating: 44
Nationwide
BDI Rating: 51
Neiman Marcus
BDI Rating: 31
PepsiCo
BDI Rating: 33
Pernod Ricard
BDI Rating: 13
Procter & Gamble
BDI Rating: 57
Progressive
BDI Rating: 60
RBI
BDI Rating: 8
Red Lobster
BDI Rating: 24
Red Robin
BDI Rating: 4
Revlon
BDI Rating: 14
Starbucks
BDI Rating: 61
State Farm
BDI Rating: 24
T-Mobile Sprint
BDI Rating: 22
Tapestry, Inc.
BDI Rating: 13
Tesla
BDI Rating: 44
TGI Friday’s
BDI Rating: 0
Trader Joe’s
BDI Rating: 0
Uber Technologies
BDI Rating: 53
Under Armour
BDI Rating: 81
Unilever
BDI Rating: 25
United Airlines
BDI Rating: 30
Wells Fargo
BDI Rating: 74
Wendy’s
BDI Rating: 17
Yum!
BDI Rating: 48