THIS IS OUR PROTEST
05.25.2020
On May 25, 2020, in the middle of a pandemic, George Floyd
was murdered by police.
As corporations touted their commitments to support the Black community, it became increasingly clear that their promises were not enough.
As a result, a group of Black professionals whose experience spans across healthcare, consumer packaged goods, media, finance, politics, and consulting came together to form The Black Dollar Initiative.
The Black Dollar Initiative is a consumer advocacy group dedicated to unifying the more than $1.4 Trillion in yearly spending by Black Americans for racial equity.
OUR MISSION IS TWO-FOLD:
- CORPORATE SOCIAL RESPONSIBILITY:
Hold corporations accountable for serving Black employees, consumers, and communities. - AFFECT THE BOTTOM LINE:
Empower Black consumers by leveraging corporate transparency to help make informed purchasing decisions.